Achieve better product-market fit through product discovery with a team of dedicated experts.
About 90% of startups fail, and the number one reason is 'mis-reading market demand' (source: Failory).
By the end of a diagnostic sprint, you'll have the information needed to give yourself the best chance of success.
You'll learn exactly what your users want from your product, and how they’ll use it, before it's built.
This will result in a better user experience, and a quicker development process.
You'll learn exactly which features are crucial to solve your users’ pain points. You'll be able to prioritise.
This leads to focused investment in the right areas, meaning you're only investing in building things users want, saving money.
Through discovery, you'll gain clarity on potential risks and weaknesses in your idea before it's too late.
This not only increases your chances of success as a founder but makes your proposition more compelling to potential investors.
The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.
The product discovery process lasts approximately 5-8 weeks, but this can vary depending on stakeholder availability and complexity of research.
The product discovery process enhances product-market fit by filtering out bad ideas early on - saving wasted time, money, and effort. It helps focus all efforts on building the right product, for the right audience.
It employs a team of experts to validate your idea against market demand, ensuring a better chance of success.
To validate market demand, the process engages in stakeholder and user interviews, competitor and market analysis. This rigorous validation helps to avoid mis-reading market demand, a primary reason for startup failure.
