Growing your brand with speed and certainty

Passionate about giving bold and brave brands the outcomes needed to take it to the next level, we'll inspire and implement positive, long-lasting change for you.

Get a range of strategic and tactical digital services to complement your internal expertise and resources. From working with your strategy team when you first have that big idea to fitting seamlessly into your inhouse marketing team, we’ll help you win at digital.

What do we do?

You can place your trust in us. These great brands do

What you can expect from us

Relentlessly focused on your customer means delivering tangible results that will help you solve your biggest challenges. Having the vision is easy. It’s getting there that you can struggle with. And that’s where we come in.

Using our vast experience and technical expertise, we’ll help you transform your ideas into reality and be with you every step of the way. You’ll have one point of contact and our work is guaranteed, so you can count on us long after ‘go live’ too. And we’ll give you measurable outcomes so you can report back ROI to your stakeholders. Then we’ll celebrate your wins as if they’re our own.

Here's our story

There’s a reason why we’re called Distinction. Core to our values is the belief we do things differently and deliver digital transformation that makes brands stand out from the crowd.

Back in 2001, when the millennium bug was already a distant memory, brothers James and Greg decided they wanted to work for themselves and have as much fun along the way as possible. With James’ background in ecommerce, sales and marketing and Greg’s knack at putting his hand to anything technical, it soon became clear that they could help businesses overcome seemingly unsurmountable problems. And, as the digital landscape expanded and transformed, so did they. The one thing that never changed though, were the vision and values, and this is how we still work today...


Do the right thing

We give a shit. About your customers, your time and money, your business. If we see a better way, we’ll speak up with openness and honesty. This extends beyond our clients though; it includes our people – their wellbeing and personal development – and giving back to the wider community. 


Do what you say you will

We keep our promises. Because how can you say you give a shit if you don’t? Delivering excellence is in our blood. If there’s one thing that we ask of our team, it’s to be the best version of themselves every day and treat others as they themselves would wish to be treated.


Continually strive to do better

We don’t stand still. As lifelong learners and curious thinkers, we aim to be better today than we were yesterday. Stepping out of our comfort zone and questioning if there’s a better way means we stay ahead of the curve.


Enjoy what you do

Most of all we love what we do. To do our best work every day needs an environment where our people are excited to come to work. An open, collaborative and respectful culture where everyone is encouraged to speak up. And absolutely no egos anywhere.

Meet our people

As a family-run, owner-managed business, you’d expect to find a warm and welcoming culture that feels like coming home. We’re going to shout a bit about this because we’re proud to have created just that. A family where everyone has one thing in common. Yes, you guessed it, every single one of us gives a shit.

Meet the family

Internationally recognised for our impact

We pass exams and win awards, giving you trust points and peace of mind that your project is in expert and capable hands. It's also a pat on the back for our hardworking team.


  • Drum Recommends 2020
  • Kentico Site of the Year 2018 Winner
  • RAR Digital Awards Finalist 2018
  • RAR Digital Awards Finalist 2017
  • RAR Digital Awards Winner

Our technology partnerships

Digital pioneers need technology partnerships to deliver tangible client outcomes. Our tech partners are as passionate about embedding long-term, positive change through digital transformation as we are.

Do you have a project to discuss?

For a free 30-minute discussion with one of our experts, get in touch today.