Digital Product

We champion innovative, ambitious growth-stage startups striving to become market leaders.


Our Story.

Founded in 2001, Distinction was one of the UK’s first specialist digital agencies and, as the digital landscape expanded and transformed, so did we.

Fast forward to today, and Distinction has evolved into a leading digital product studio, specialising in helping growth-stage startups become market leaders..


The successful delivery of our work hinges on a set of core beliefs. It’s how we work as a team and how we work with our clients. Getting buy-in from both sides is how we get shit done.

Belief #1

Beta today. Better tomorrow.

We must be comfortable making strides today even if we’re unsure what tomorrow will bring. Keep moving. Keep improving. Learning as we go.

Brand Triangle
Belief #2

Be reasonably unreasonable.

Conventional thinking doesn’t shape the future, diversity of perspective does. Innovation happens when questions are asked. So we respectfully challenge where it’s for the good of the work.

Brand cross
Belief #3

Small teams for the win.

Small teams bring flexibility, speed, expertise, clarity, decisiveness, and motivation. Nothing stops a project as fast as decision by committee.

Brand hexagon
Belief #4

We go all in.

Healthy teams are committed to the cause, even if individuals would’ve chosen a different path had they had their way. Results are hard to achieve without collective commitment.

Brand Circle


Increasing speed-to-market

Gain a competitive advantage with rapid product launches that meet customer demands, following our efficient, agile processes.

Improving digital customer experience

Boost revenue and loyalty by understanding and creating what your customers really want.

Driving innovation

Stay ahead of the curve by augmenting your team with an entrepreneurial 'can do' spirit, fostering groundbreaking ideas and pushing boundaries.

Modernising your technology stack

Transform outdated systems into robust, modern composable architectures that align with your evolving business needs.

Digital transformation

Navigate your digital transition smoothly with us, enhancing efficiency and market relevance in the digital era.

Creating a digital roadmap

Secure your business's future with a tailored digital strategy, paving the way for sustained growth.

From early on in the project, Distinction simultaneously worked to plan and execute our roadmap whilst educating our team. The plan was always for us to be self-sufficient and we realised that aim more quickly than expected thanks to their impact.

Mike Pyland

CTO, Recorded Books, Inc.

Want to pick our brains?

Caution waits. Action takes. Seize the opportunity while it’s still here and talk to us today to make progress tomorrow.


As the digital product studio that makes you stand out, we partner with tech giants like these.


You’d expect any digital product studio worth its salt to rack up a few awards over the years. Here are some of ours.


And just in case you need any more proof that we’re a decent bunch of people, we’ve got these badges of honour too.


We thrive on inclusivity, fresh talent, new ideas and different perspectives in a culture where your wellbeing is paramount. Action is everything – get in touch and start your career with Distinction.