Web Development |
increase in new sessions
increase in users
increase in returning visitors
Pan Macmillan is among the largest publishers in the UK. It’s part of the Macmillan group, founded in 1843, one of the largest and best-known international publishers in the world, with operations in over 70 countries worldwide. Macmillan is known for high-quality academic, educational, fiction and non-fiction, and reference publishing.
We are delighted to have worked with Pan Macmillan for many years on numerous successful projects, including The Gruffalo, Picador, MKB, Emily Gravett and Dear Zoo & Friends.
Pan MacMillan highlighted their core aims:
Related Books – displays a list of book covers, related to the current book, which link to a book detail page. On this widget, users can buy a book through Pan Macmillan and partner retailers.
Book Carousel – features a list of book covers, organised by genre, tag and series, which links to a book detail page.
Events Summary – shows the details of a specific event, including a button to signal attendance, location, image, title, event time and date.
To enable multiple editors to be able to input content as easily as possible we had to change the way content is used in the website. Almost all new pieces of content are now added as a blog post and categorised by relevant subject or audience page. We also added the ability to add tags to book and author blog posts.
Realising that a lot more content will be added, we wanted to guarantee the best experience for users now and in the future. We improved the search capabilities in the site and it's now much easier for users to find what they’re looking for by using the 'Quick search'. There’s a suggestive and advanced search too that highlights content when users start writing in the text box. And results are automatically sorted by relevancy to help users.
The website was designed and built to facilitate Pan Macmillan's plans to implement an e-commerce section in the future, moving it into the core Kentico module. It’s fully mobile and tablet friendly thanks to a blend of responsive and adaptive design. And it’s easier to edit and will be more cost effective if enhancements are needed in the future. The code was structured so that multiple developers can work on it at once for maximum efficiency.
The redevelopment of the Pan Macmillan site has enabled us to understand our audience and provide them with content that they are most interested in. This has meant we can engage with our readers much more. As well as this, we are now able to display new content to facilitate the discovery of new books and authors.
James Luscombe, Web Operations Director, Pan Macmillan
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