Web Development |
increase in sessions
increase in pageviews
increase in pages per session
reduction in bounce rate
The Midlands Family Business Awards celebrate the best talent in the area, recognising the significant contributions that family-owned businesses make to our economy and community. The Wilson Organisation, the business behind the awards, is a family business itself, and sees hundreds of applications per year in their annual awards. They felt they needed a new site that would showcase the positive, fun and encouraging outlook of the company.
There were several challenges the previous Family Business Awards website were facing that meant managing the awards process was a difficult task. Firstly, editing content on the previous site was a struggle for the Family Business Awards, as they were very limited to the types of media that could be added to the site and restricted by limitations such as word count. In addition, the site was unresponsive, meaning that engagement rates from mobile and tablet traffic were extremely poor.
As Kentico Gold Partners, we had exclusive access to their latest software for this project, Kentico Cloud. This offering allows users to input their website data within a simple, easy-to-use interface, then this content is delivered via a dynamic API, which allows developers to build the front-end of the site in any framework or language. Kentico Cloud changed the role of content editors, as they became involved far earlier in the project timeline. As part of Kentico Cloud, we also made use of Kentico Draft, which meant that content could be added as soon as the wireframes were signed off and back-end development started.This allowed for a highly collaborative process and also sped up the project timeline significantly.
Kentico Cloud is incredibly quick to develop on, which meant that the total time for building the site was just one week. Using Cloud reduced the lead time of this project significantly, meaning that the project as a whole was incredibly efficient as the site launched shortly after development was finished.
The newly-built site for the Family Business Awards has improved user experience considerably. Since the site launched, there has been:
These statistics represent the difference this project has made to the Family Business Awards and their entrants. The result of this project is a beautifully designed site which reflects the outlook of the Family Business Awards brand far more effectively than their previous site. Content can be added easily and changed depending on the time of year and status of the awards process.
They have been a dream to work with. It has been quite a complex project as the priorities for both us and our clients change throughout the Awards year, so the site must be flexible and responsive to changing priorities.
Distinction have invested considerable time and energy in understanding us and our clients, I have felt throughout the entire project that they have been completely engaged and been working in partnership with us to achieve our goals.
Ped Briggs, Marketing Manager, The Wilson Organisation
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