As the UK's leading provider of IT services to enterprises, Capita helps businesses digitally transform. They excel at designing, managing, and integrating secure IT services and have unrivalled expertise in secure infrastructure services, modernising applications, and the delivery of innovative mobile solutions.
Capita recognised that their existing website wasn't fit for purpose and approached us to help solve these challenges:
- It didn't reflect their company and positioning in the right way
- It was hard to navigate and didn't engage visitors well enough
- Their CRM, Salesforce, didn't integrate with their website, meaning disjointed data
- CMS administration was difficult and there was a lack of content governance
After a thorough discovery phase with internal and external stakeholders, we worked collaboratively with Capita's digital team to embed the Kentico digital experience platform in their business.
This allowed us to seamlessly integrate Kentico with Salesforce and make the most of Kentico's enterprise marketing suite.
Firstly, we led the Capita team through a series of customer experience workshops to plan the ideal digital experience. We created fresh customer personas and user journey maps to define how the new website UX should be designed.
Then, using design sprints and agile development, we worked collaboratively to create the website itself, using Kentico Xperience as the core.
Our team created a bi-directional integration with Salesforce CRM, enabling website activity and enquiries to be tracked against a CRM contact record, and CRM data to be used to inform website personalization and optimisation.
Kentico Xperience’s reusable content functionality allowed website editors and admins to reuse existing content on new pages and store all media sources in one place, meaning Capita could control content and make sure it adhered to brand guidelines.
This allowed us to create a more tailored digital experience for visitors, leading to higher engagement and conversion. The results speak for themselves.