Aqualisa is one of the UK’s leading shower manufacturers. Famous for pioneering product innovation and market-leading technology, their website and digital offerings were sadly left behind. They came to us after several years of decline, slipping behind rivals Mira and Bristan.
Then we got involved.
The brief
Aqualisa didn’t speak to direct customers very often. Without a DTC offering, they were out of touch with the market. Competitor reviews and performance benchmarks showed that Aqualisa were trailing behind their competitors.
Our brief was simple: to bridge the gap between Aqualisa and key competitors by setting a new standard.
The strategy
Using an Active Strategy approach, we quickly identified stakeholder needs, including end customers.
Using this insight, we created an industry-leading digital presence to support various campaigns we had planned.
Our approach was holistic, including SEO and paid search (PPC), organic and paid social, digital PR and CRM/email marketing.
The action
In addition to the holistic marketing activities you'd expect with any digital campaigns, we made several recommendations to improve the business model.
Without a DTC offering, Aqualisa had to target installers and specifiers, so we set up an Installer Club to bring them closer. Gamification was used to increase engagement, with a particular focus on incentivising switching from competitor brands.
That didn't stop us targeting end-customers though, which we did through several award-winning campaigns such as #ObsessedWithShowers.
Aqualisa's digital platform is now fit for DTC, giving yet another revenue channel.
