Alzheimer's Research UK is the UK’s leading Alzheimer’s research charity and has the explicit aim of one day defeating dementia. The charity funds world class studies into the condition to give researchers and scientists the best chance of beating dementia as soon as possible. Their pioneering work focuses on prevention, treatment and cure.
A recent YouGov poll revealed that nearly three in ten parents in the UK say their children aged 18 and under have felt the impact of dementia, with 11 percent saying that their children currently have a family member living with the condition. Yet there were no easily accessible sources of information where children and young people could find out about the condition.
The platform is split into three sections – Young Kids, Juniors and Teens. Each one includes illustrated stories and games to help explain the condition and an interactive virtual tour of the brain for each age group. There’s also information on the latest dementia research and findings, and scientific careers advice for the oldest group.
The site also features a custom-made arcade type game called ‘Amyloids’ (the toxic protein that builds up in the brain of someone suffering from Alzheimer’s) to help make learning fun and interactive. Players learn about the biology of Alzheimer’s while trying to protect the brain from amyloids and other harmful proteins.
There’s also an opportunity for young people to share their own experiences and memories of dementia with other platform users on a special Memory Board. Young visitors can add their own thoughts, videos, pictures, songs and poems and other writing about their feelings or experiences and share them with other children and teens who may be going through something similar.
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