Helping your brand win at digital

The redevelopment of the Pan Macmillan site has enabled us to understand our audience and provide them with content that they are most interested in. This has meant we can engage with our readers much more. As well as this, we are now able to display new content to facilitate the discovery of new books and authors.

Our old website had served us well for the last few years, but it was quickly becoming apparent that it was no longer fit for purpose for our changing brand position and marketing needs. The old CMS was starting to show its age and wasn’t providing a stable, effective platform for managing our site’s content. We were also seeing a growing number of our visitors accessing the site on a tablet or smartphone, so we wanted to take this opportunity to make the site mobile-friendly using responsive design. Based on our specific requirements, Distinction recommended the Kentico CMS. We’ve been really impressed with what Kentico has to offer, and it’s made updating and growing our site easier than ever before.

Distinction were our choice because they understood the immediate requirements and issues we faced. Their proposals were practical and they ensured that we understood what they were doing and the rationale behind their recommendations. They were great at keeping us on track and working within the necessary time frames.

With over 200 owners – all with different wishes and demands – it’s been difficult to please them all with just one website in the past. Our Kentico site, built and serviced by the team at Distinction does just that. Franchisees have some levels of control to make simple amends whilst we retain the main access rights. This gives us total brand compliance control – something lots of franchisors often struggle with – and makes life easy for us with our support to them and for them too. There’s no need for approvals or requests. We have a much more seamless activity pipeline now as a result.