On-site research
We led a series of workshops with internal stakeholders at client sites throughout the US, UK and Australia. We undertook qualitative research with 25 end-users and collected quantitative data from a good sample size to ensure we surveyed a cross-section of their client base, including different locations, populations served, sub-branches and average spend.
For this we used techniques including onsite analytics and website performance, as well as face-to-face surveys, to give us an accurate competitor benchmarking report.