Software development.

Distinction is a software development company based in the UK, building unique products for a wide range of industries.

Custom software development services

From concept to development, we're experts in creating agile solutions, using technology to drive progress beyond reason.

Whether you have an existing product or are looking to disrupt the market with a new one, we’re the digital studio that can help you capture market share and stay ahead of the competition.

We use custom software development to build disruptive digital products, with particular expertise in:

Agile software development

We approach software development with an agile mindset. Once launched, your product will be improved upon. We’ll work with you to create a minimum viable product (MVP) and build from there, using real data and feedback for continual optimisation.

Software consulting

With decades of experience within our cross-functional team, Distinction offers software consultancy services. We facilitate workshops, discovery and training to help you build or improve on your digital product.

Software maintenance and support

Your relationship with Distinction doesn't end when the product goes live. We’re a strategy-led digital product studio, meaning we’re here to help with ongoing maintenance, technical support and to continually drive your product forward.

Why choose Distinction for software development?

For the best results, we take an outside-in approach to software development, ensuring that your product is built according to consumer demand.

We've developed our approach over two decades of building products for brands across many industries. From concept to launch, the software development team work closely with our UX and UI design team to build a seamless product.

After launch, we also have the option lean on the experience of both the SEO specialists and Paid Search experts in our team to help your users find your product.