What is SEO and should you invest in it?

Search engine optimisation (SEO) is the process of enhancing your website using a variety of tactics and strategy, in order to increase visibility on search engine results page (SERP). Better results often mean more traffic and conversions.

SEO should be an integral part of your digital marketing mix, with billions of searches made each day. When done well, SEO brings a new stream of potential customers to your site and gives you a unique competitive edge over competitors.

So, why use an SEO agency?

SEO done right requires time and expertise that you may not have the resources to allocate for internally. Agencies tend to work with a wide range of businesses; therefore, they usually have an SEO expert with knowledge of multiple sectors.

We view SEO as part of a holistic digital strategy, so when you work with Distinction, you’re not only working with our SEO specialists, you also have access to experts across other areas, such as paid search, UX and software engineering.

SEO Services

There are hundreds of ranking factors which means there are a lot of options to improve your website.

At Distinction, we pride ourselves on taking time to understand your business fully, in order to implement a bespoke SEO strategy that will really make a difference.

SEO Audit

The beginning of any SEO campaign starts with an audit. We’ll thoroughly explore your website looking for errors to correct and opportunities to enhance your visibility.

We're currently offering free SEO audits for businesses who are looking to improve their online visibility.

On-page SEO

On-Page SEO refers to the optimisation of a webpage – this includes meta data, content, URLs and internal linking.

Through meticulous keyword research, soundly structured URLs and well-written copy, we’ll ensure that the pages on your website show up for the right searches. Our content marketing specialists write with both Google and the reader in mind.

Technical SEO

Technical SEO relates to crawling, indexing and rendering. Your website may have excellent content, but if the technical elements aren’t working, you won’t see results.

We can optimise your website to ensure that search engines can find your website, read it and view it as a high-quality site.

Local SEO

Users often search for services and products in their area. We optimise websites to ensure that your business gets the most from its local market.

We’ll set up or enhance your Google My Business profile, ensure that your website signals location and create long-term strategies to ensure that you are visible in your local area.

Why choose Distinction for SEO?

We’ve worked with a wide range of businesses, both B2C and B2B, across a varying range of industries. We like to get to the root of your business goals and understand your industry to make a real impact.

At Distinction, we're a small but close-knit team - we're dedicated to driving results as a team. Our SEO experts work collaboratively with our paid media, UX design and development departments to deliver value across the board. We pride ourselves in building long-term relationships with clients - we'll work closely with your internal team to ensure that we're aiming for the same goal and delivering tangible results.

See related work:

Transitioning to an enterprise management system has also made our marketing efforts a lot easier and more effective. We’ve seen some great results, especially for our events, which see greater attendance and conversion rates.