Inspiring and
driving progress.

The Distinction Team has one thing in common – keeping our promise of progress beyond reason. With over 20 years’ experience under our belt, we create standout, user-centric experiences that unite your digital and customer world.

Services we offer

Digital strategy

We’ll help you bring your vision of a digital future to life by using a dynamic framework that aligns everyone and gives you an action plan that’s designed to flex and adapt in an unpredictable world.
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Experience design

We use design thinking to create standout, user-centric experiences that’ll surprise and delight your customers so they switch from competitors, remain loyal, and spend that little bit more with you.
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Software engineering

Taking an industry-leading approach to tech ecosystems, we build reliable, high-performing products that scale and are securely maintained with a technical roadmap and SLA support.
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Performance & optimisation

Driven by data and insights, our digital marketing team will work with you to optimise your digital estate by aligning around the right goals to grow audiences and revenues.
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Digital strategy

Together we’ll create and deliver your digital future by aligning behind one vision and implementing a dynamic action plan to achieve your business goals.

  • Digital roadmaps
  • Active strategy
  • Technical strategy
  • Go-to-market strategy
  • Product and service design
  • Product and service design
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Experience design

Using design thinking to create human-first, standout experiences that drive user engagement and customer loyalty.

  • User research and testing
  • Competitor benchmarking
  • Market analysis
  • Personas and customer profiling
  • Customer journey and empathy mapping
  • UX and UI design
  • Wireframing and prototyping
  • Usability testing
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Software engineering

You’ll get high-performing and sustainable business systems that scale in line with your technical roadmap.

  • Web development
  • Software development
  • System and technical architecture
  • CMS implementation
  • API development and integration
  • Sytems integration
  • Technical discovery
  • Technical consulting
  • Technical support
  • Managed services
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Performance & optimisation

Making your digital assets work hard to increase sales leads, improve conversion rates, build that pipeline and grow revenues.

  • Data analysis and insight
  • Conversion rate optimisation (CRO)
  • Search engine optimisation (SEO)
  • Content marketing
  • Paid search (PPC)
  • Paid social
  • Experimentation
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Related case studies

Further Reading

Why hire a digital product studio hero

Insight | 03 August 2022

Why hire a digital product studio?

How do you know if hiring a digital product studio is the right thing for your business? We lift the lid on the pros and cons.

Helen Walters 800

Helen Walters

Chief Marketing Officer

The guide to building a great digital product hero

Insight | 14 March 2022

The guide to building a great digital product

With around 40% of new digital products failing, here’s our indispensable guide to building a great digital product.

Helen Walters 800

Helen Walters

Chief Marketing Officer
How to improve user experience hero

Insight | 03 March 2022

How to improve user experience

What is user experience and why is it vital to the success of a digital product and, ultimately, your bottom line? We outline the steps you need to take to continually improve the UX of your product.

James Bloor 800

James Bloor

CEO and co-founder
The big lie of digital strategy hero

Opinion | 08 November 2021

The big lie of digital strategy

We look at the three comfort traps of strategic planning and why you need to change your approach to avoid the big lie of digital strategy.

James Bloor 800

James Bloor

CEO and co-founder