Progress beyond reason.
The Distinction team has one thing in common – delivering on our promise of progress beyond reason. With over 20 years of experience under our belts and a tried and tested approach to digital product design, build and optimisation, our expertise covers four main disciplines.
Product strategy
The success of a product begins by listening and understanding the journey ahead. We partner with you to solve your business challenges by immersing ourselves in your organisation before giving you a strategy with the tactics and timeline you need to launch your product.
Our product strategy services include:
- Product strategy and roadmaps
- User research and analysis
- Requirements gathering
- Technical strategy
- Go-to-market strategy
Product design
Designing a great product experience is about more than just design capability. It’s about a human-first approach that surprises and delights your customers so that they switch from competitors, remain loyal and spend that little bit more with you.
Our product design services include:
- Personas and journey mapping
- Product and service design
- User experience (UX) design
- User interface (UX) design
- Interaction design
- Digital design
- Wireframing and prototyping
- Usability testing
Product development
You’ll get reliable, high-performing products that scale due to our proficiency, knowledge and experience in several front and back-end technologies. And whilst functionality is critical to the success of a product, so is an unforgettable experience, which is why UX is paramount to our builds.
Our product development services include:
- Web development
- Software development
- Mobile app development
- System and technical architecture
- Technical consulting
- Testing and quality assurance (QA)
Product optimisation
Working with us means you’ll have ongoing marketing and support services that are critical for business growth. Our digital marketing experts will help you maximise your budget and gain access to customers in the market for your product on demand.
Our product optimisation services include:
- Data and analytics
- Search engine optimisation
- Paid search
- Paid social
- Maintenance and support
Further Reading

Insight | 18 May 2022
My time as a marketing intern
University of Nottingham third year student Tom joined us for a few weeks as our marketing intern. Read what he got up to.

Insight | 14 March 2022
The guide to building a great digital product
With around 40% of new digital products failing, here’s our indispensable guide to building a great digital product.

Insight | 11 March 2022
The complete guide to MVPs (Minimum Viable Products)
What is an MVP and why do you need one? Read our guide to find out everything you need to know about Minimum Viable Products.