Progress beyond reason.
The Distinction team has one thing in common – delivering on our promise of progress beyond reason. With years of fintech experience under our belts and a tried and tested approach to digital product design, build and optimisation, our expertise covers four main disciplines.
Product strategy
The success of a product begins by listening and understanding the journey ahead. We partner with you to solve your business challenges by immersing ourselves in your organisation before giving you a strategy with the tactics and timeline you need to launch your product.
Our product strategy services include:
- Product strategy and roadmaps
- User research and analysis
- Requirements gathering
- Technical strategy
- Go-to-market strategy
Product design
Designing a great product experience is about more than just design capability. It’s about a human-first approach that surprises and delights your customers so that they switch from competitors, remain loyal and spend that little bit more with you.
Our product design services include:
- Personas and journey mapping
- Product and service design
- User experience (UX) design
- User interface (UX) design
- Interaction design
- Digital design
- Wireframing and prototyping
- Usability testing
Product development
You’ll get reliable, high-performing products that scale due to our proficiency, knowledge and experience in several front and back-end technologies. And whilst functionality is critical to the success of a product, so is an unforgettable experience, which is why UX is paramount to our builds.
Our product development services include:
- Web development
- Software development
- Mobile app development
- System and technical architecture
- Technical consulting
- Testing and quality assurance (QA)
Product optimisation
Working with us means you’ll have ongoing marketing and support services that are critical for business growth. Our digital marketing experts will help you maximise your budget and gain access to customers in the market for your product on demand.
Our product optimisation services include:
- Data and analytics
- Search engine optimisation
- Paid search
- Paid social
- Maintenance and support
Further Reading
Opinion | 23 March 2021
Challenger insurance: how the insurance market can be revolutionised by challenger thinking
Retail banking has been disrupted by the likes of Monzo, Starling and Revolut so isn’t it time that general insurance providers follow suit, asks Billy Williams, our Head of Digital.
Insight | 31 March 2021
How digital transformation can improve your customer experience
Customers are the lifeblood of any organisation, so customer experience is always top of the agenda. We take a look at the impact digital transformation can have on improving CX.
Opinion | 18 August 2020
Digital transformation: inside-out or outside-in?
James Bloor explores digital transformation in the time of coronavirus and beyond.