What is UX design and why should your Fintech brand invest in it?
User experience design, mostly commonly referred to as UX design, is the process of creating an experience that is most relevant to the wants and needs of the user.
It sounds obvious but effective digital product UX design for financial services will improve product engagement, customer satisfaction and long term results.
Remove Friction, Improve Experiences
Ultimately, the goal of UX design is to ensure that your customers enjoy using your product and that they can find what they need on your website.
Better experience means more engaged users.
Well-designed experiences drive higher conversions. By designing a customer experience according to their behaviour, you are far more likely to have them want to spend with you.
We design award-winning digital experiences for ambitious brands who are looking to capture market share rapidly through innovative UX design. We offer a range of UX design services which are led by strategic thinking and meticulous research.
Whether you want to design a new product, improve your existing product, or require some support with UX design – we can add value to your project.
Is it time for your business to step up its UX? Poor UX design can lead to a decline in engagement and conversions. We’ll use our expertise to examine the usability or your website - underpinned by the needs, expectations and decision-making logic of your users.
We can use the UX audit to kick off a re-design project, or you can take the recommendations and work on them internally.
User Personas and Journey Mapping
Before launching a new product or improving your current offering with UX design, it is key that we define your user personas and map their customer journeys.
We’ll use leading research techniques to pin down exactly who your customers are and understand how they want to use your product or website.
This work will drive decisions for UX design for Fintech products
Wireframe and Prototyping
Wireframe and prototyping are the stages of UX design where we take the research and use it to begin building an effective product for your business. It’s the part where you’ll first be able to visualise how your site, application or product will look.
Having mapped each customer touchpoint, we’ll use the prototype to collect data and figure out how best to serve your user.
Why choose Distinction for Fintech UX design?
Distinction has over two decades of experience designing digital experiences for brands across a variety of industries. We pride ourselves on our ability to truly get under the skin of your brand and use UX design to achieve progress beyond reason.
To explore Distinction’s UX capabilities, take a look at some of our work.