What is Paid Social?
Paid Social Advertising displaying ads on social media networks such as Facebook, Twitter, LinkedIn, TikTok, Instagram, Pinterest and more.
Similar to Paid Search services, budgets are an important factor in this digital marketing tool.
For FinTechs, not every platform will be effective – luckily, our experts are well versed in all mediums. We’ll advise you where the best ROI will come from based on your budget, goals and product or service.
What are the benefits of Paid Social for FinTech firms?
While not every avenue of digital advertising is suitable for FinTech firms, with a wide range of platforms to choose from, there are key benefits of paid social media advertising.
Effective Ad Targeting
Paid Social Advertising boasts accurate and effective targeting features across all social media channels.
Being able to narrow down your audience based on demographics, behaviour and more means that you have a higher chance of finding buyers.
Continual Testing and Improvement
Paid Social is a medium that allows constant amendments. Our team are data-led, so when we set up your campaigns, we do it to continually learn and pin point what works for you. This ensuring that we deliver the best results from your budget.
Social media advertising is one of the most effective way to drive conversions for your business, especially within a shorter time-frame, thanks to it's instantaneous nature. It allows you to put your products or services in front of an audience who may have not found you otherwise.
We'll always design Paid Social campaigns holistically - meaning if you have an SEO strategy in place, we'll ensure that this is taken into consideration when choosing what to target. To help visualise the impact of Paid Social, we’ll construct clear and concise dashboards and report back to you with expert analysis.
Paid Social Services
We offer a wide range of services – depending on the level of Paid Social Advertising you want to implement; you can scale the service we provide.
Paid Social Media Strategy
We’ll take the time to understand your business and assess the opportunities for targeted advertising - then, we will construct a tailored strategy, only utilising the channels that will work.
Paid Social Media Consultancy
If you have an internal marketing team but want support with the direction of your social media direction, our team have extensive experience working with a variety of sectors.
Our external perspective paired with our ability to extract information from data means that we can support you in achieving your goals. Whether you need help with finding your audience, setting the right bids and choosing a platform – we’re with you every step of the way.
Paid Social Media Management
By managing your paid social media channels, we can continuously improve performance through analysis, testing and staying on top of the latest trends.
As part of our management service, we provide detailed monthly reports, so that you can understand our process and what your budget has achieved.
Talk to us about paid social media advertising
Do you think Paid Social could have a positive impact on your business?
Speak to our experts to learn the next steps by filling the form out below.