What is Paid Search?
Paid Search allows advertisers to display ads on search engine results page, according to the keywords that users search.
These ads operate on a ‘pay per click’ model, which means that you only pay when a user clicks on your advert. Bids and budgets play a key role in Paid Search, which is why outsourcing to experts can be beneficial.
Google Ads and Bing Ads are the most popular form of Paid Ads – our team have experience in both.
Why should FinTechs invest in Paid Search?
For FinTechs, the digital landscape is very competitive. It is not just competing with other firms, but as disruptors, you are often facing more traditional businesses in the industry too.
Paid Search is an effective tool for generating sales or leads – by using data to inform decisions and specific targeting, we can drive traffic from users who are most valuable to you.
Paid Search Services
Whether you’re completely new to paid search or you think there’s room for improvement with your current ads, we’ll develop a strategy that works for your goals and budget.
We tie in experience, data and an understanding of your industry to develop a holistic Paid Search strategy.
From account structure, keywords, and ad copy - we pay particular attention to the details that make a difference.
We offer Paid Search Consultancy to help you understand where you are, where you could be, and how you can get there.
We’re not interested in vanity metrics – we’ll work with you to define KPIs and goals that you actually care about.
Our PPC management service ensures that optimisations can be made to your ads all year round – in line with your budget and goals.
With PPC Management, we provide detailed monthly reports so you can understand what your budget has achieved and our insight on what it means for your business.
Talk to us about Paid Search
Do you think that Paid Search will work for you? You can book a PPC consultation and speak to, just fill in the form above.