Content Marketing & FinTechs: what is it and why invest?
Content marketing is the practice of creating articles, blogs, infographics about a specific
The benefit of content marketing is that it can be a foundational tool that benefits other facets of digital marketing, especially PPC and SEO.
Content marketing can unlock a lot of potential for FinTech firms – a varied and targeted strategy can lead to increased traffic, conversions and engagement with your service or product.
Content Marketing Services
With resources and time being a constricting factor for many FinTech firms, outsourcing content marketing is a good option. Alongside our digital marketing offering, provide specialist content marketing services.
Whether you need someone to take full or support in how to approach content marketing, we care about creating content that resonates with audiences.
SEO & Content Marketing
We know that good content is a fundamental of SEO. Whether it’s optimised service pages, articles to answer user’s commonly asked question.
Our content marketing is always fuelled by thorough keyword research – we're experts in writing content that works for your users and search, driving relevant traffic at all stages of the funnel.
Content audits are essential for the maintenance of your blog and website, they paint a picture of how your content is performing.
We’ll review the content on your website – looking at its relevance, when it was last updated and how it can be improved. Using this information, we can begin to develop a winning content marketing.
Our content creation is rooted in research – we’ll analyse what your competitors are doing and what your users are searching for. For FinTech firms who can be disruptive and operate in competitive industries, this is particularly important.
This research will form the basis of our targeted content strategy and we’ll create high quality unique articles that your users want to engage with.
Talk to us about Content Marketing for FinTechs
With a vastly experienced and enthusiastic team who understand the nuance of how digital marketing works holistically for FinTech, your content marketing will be in safe hands.
If you want content that your users will care about, get a free content consultation by filling out the form below.