We increased consumer satisfaction and maximized revenue for Barclaycard by creating the 'Let me Choose' microsite.

Barclaycard, part of Barclays, is a global credit card and payment services provider. They provide flexible and innovative solutions for over 21 million business and personal customers all over the world and are striving to deliver the next generation of digital payment services.

Innovation in the banking sector

Historically, around 80% of people who apply for a credit card online tend to be refused. Consumers will look at the first of the products with the lowest rate without much knowledge of whether they would be accepted or not. This lack of knowledge led to refusals, and for every refusal, the individual's chance of being accepted for another credit card decreases. It's a downward spiral.

Our friends at HD Decisions are the leading provider of data and technology products and consulting for the financial services market. They devised a tool that would allow users to check if they would qualify for a card before applying. This pre-qualifying tool shows users more relevant credit cards based on the information they provide, drastically increasing the numbers of people who make a successful application for a card or product.

We were asked to help them implement this tool for Barclaycard.

What we did

We created the 'Let me Choose' microsite, which enables consumers to check their eligibility for a Barclaycard before applying.

It was designed to be in-keeping with the Barclaycard branding, whilst pushing the boundaries as much as possible.

Built using ASP.NET, the site integrates with multiple Web Services to retrieve real-time data from various credit bureaus. We also undertook a further project to integrate the application within Facebook, to open up a new audience via social media and social media advertising.

Visit the website

You can view the outcome of this project here

Distinction is helping us capitalize on today's digital opportunities, and they do so in a way that not only fits within the in-house skills we have, but also helps to enrich them.

Matt Denman

Director and Founder, HD Decisions

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